What’s the #1 Thing Entrepreneurs and Product Owners Should Stop Doing?
Work smarter, not harder. Stop seeing the world through your product and instead see it from your target customers’ perspective. It’s only natural as an
March 2, 2021
The Evidology Group Blog
What Did You Learn About Your Customers This Year?
As we round out the year, I think it’s been an incredible opportunity for startups to think about how we can do business smarter. There’s
December 4, 2020
How Are You Impacting Your Customer’s Business?
We’ve advised, mentored, and consulted with close to a hundred startups over the years and can count on one hand the number of companies that
November 25, 2020
Are You Bringing Innovation to a Laggard?
The Technology Adoption Lifecycle is something we’re all too familiar with as entrepreneurs. Popularized by Geoffrey Moore in his landmark book, Crossing the Chasm, Moore,
November 3, 2020
Customer Discovery: Do You Pitch, Use a List of Questions, or Follow a Script?
In an earlier blog post, we covered the five major elements of a Customer Discovery Conversation Plan. One of the elements was a Conversation Script.
October 22, 2020