Do You Practice Logarithmic Sales?
Over the years, I’ve met many early-stage startups with a fabulous vision that includes dreams of a large and growing customer base. The pitch usually
August 18, 2020
The Evidology Group Blog
Customer Discovery means talking to customers. Do you have a plan?
In a prior post, we looked at what makes a good Value-Positioning Statement where we suggested using this classic template in a powerful new way
August 10, 2020
How do you know if you’re on the right path?
In our last blog we talked about what makes a good value proposition. Continuing with that theme, let’s explore some critical success factors that can
July 29, 2020
What makes a good Value Positioning Statement?
Many of you are familiar with the “Value Positioning Statement” template or its many variations. Geoffrey Moore first introduced this concept and template in his
July 21, 2020
How do you ask someone you don’t know for a “discovery conversation”?
You developed a product, have one in development, or have a dazzling vision described in PowerPoint. You understand the need to validate your plans and
June 29, 2020