The Evidology Group Blog

You have successfully developed and launched your product. Congratulations! Now you may be working with initial lead customers or you may be well past that

Thanks to SFU VentureLabs for inviting us to speak at their recent webinar on Customer Discovery. For those who joined us and those who listen to the

As Founders and Product Owners, we’ve always been told that the “Customer is always right” and we strive to bend over backwards to make prospective

Learning from potential customers is arguably one of the most important and most challenging aspects of the new product development process. It is also certain

As a Founder, you’ve got an exciting vision for how your solution will make a meaningful difference in the lives of your customers and you’ve