Happy New Year!
As you gear up for the new year, make a resolution to be more customer-centric and spend quality time developing a deeper understanding of your
January 5, 2021
The Evidology Group Blog
How Are You Impacting Your Customer’s Business?
We’ve advised, mentored, and consulted with close to a hundred startups over the years and can count on one hand the number of companies that
November 25, 2020
Are You Bringing Innovation to a Laggard?
The Technology Adoption Lifecycle is something we’re all too familiar with as entrepreneurs. Popularized by Geoffrey Moore in his landmark book, Crossing the Chasm, Moore,
November 3, 2020
Customer Discovery: Do You Pitch, Use a List of Questions, or Follow a Script?
In an earlier blog post, we covered the five major elements of a Customer Discovery Conversation Plan. One of the elements was a Conversation Script.
October 22, 2020
Do You Practice Logarithmic Sales?
Over the years, I’ve met many early-stage startups with a fabulous vision that includes dreams of a large and growing customer base. The pitch usually
August 18, 2020