The Evidology Group Blog

In our last blog we talked about what makes a good value proposition. Continuing with that theme, let’s explore some critical success factors that can

Many of you are familiar with the “Value Positioning Statement” template or its many variations. Geoffrey Moore first introduced this concept and template in his

You have successfully developed and launched your product. Congratulations! Now you may be working with initial lead customers or you may be well past that

Thanks to SFU VentureLabs for inviting us to speak at their recent webinar on Customer Discovery. For those who joined us and those who listen to the