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The Evidology Group Videos

Enjoy a collection of startup advice and best practice videos from our archive.

For more information about our startup consulting, contact The Evidology Group at

Startup Economic Value Model |

Startup Best Practices Workshop Sampler

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What's Your Customer's
Economic Value?

There are two types of business: those that help customers MAKE money; and those that help customers SAVE money. Your ability to validate and articulate your economic value is one of the best predictors of startup success. How well can you tell your economic value story? How strong is your evidence to support your story?

Customer Discovery Webinar |

SFU Venture Labs

Customer Discovery
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Stop Selling and
Start Listening!

Our thanks to SFU VentureLabs for inviting us to speak at their webinar on Customer Discovery. For those who joined us and those who listen to the recording, below, we hope you find it helpful in collecting the evidence you need to validate you’re on the right track, find your lead customers and ultimately secure the much-needed investment.

Corporate Strategy |

Morrissette Institute for Entrepreneurship Ivey Business School at Western University

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Choose Your Own Adventure,
A Go To Market Case Study

Here’s a presentation we gave to entrepreneur students with the Morrissette Institute for Entrepreneurship at the Ivey Business School, Western University. The video uses a case study methodology to highlights common pitfalls that entrepreneurs take in their GoToMarket strategy and explains why they’re leading causes for startup failure. Don’t make these same mistakes!