Work smarter, not harder. Stop seeing the world through your product and instead see it from your target customers’ perspective. It’s only natural as an…
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As you gear up for the new year, make a resolution to be more customer-centric and spend quality time developing a deeper understanding of your…
As we round out the year, I think it’s been an incredible opportunity for startups to think about how we can do business smarter. There’s…
We’ve advised, mentored, and consulted with close to a hundred startups over the years and can count on one hand the number of companies that…
The Technology Adoption Lifecycle is something we’re all too familiar with as entrepreneurs. Popularized by Geoffrey Moore in his landmark book, Crossing the Chasm, Moore,…
In an earlier blog post, we covered the five major elements of a Customer Discovery Conversation Plan. One of the elements was a Conversation Script.…
Over the years, I’ve met many early-stage startups with a fabulous vision that includes dreams of a large and growing customer base. The pitch usually…
In a prior post, we looked at what makes a good Value-Positioning Statement where we suggested using this classic template in a powerful new way…
In our last blog we talked about what makes a good value proposition. Continuing with that theme, let’s explore some critical success factors that can…
Many of you are familiar with the “Value Positioning Statement” template or its many variations. Geoffrey Moore first introduced this concept and template in his…
You developed a product, have one in development, or have a dazzling vision described in PowerPoint. You understand the need to validate your plans and…
You have successfully developed and launched your product. Congratulations! Now you may be working with initial lead customers or you may be well past that…
Thanks to SFU VentureLabs for inviting us to speak at their recent webinar on Customer Discovery. For those who joined us and those who listen to the…
I’ve been building up to this blog for a few weeks now, and I have to get something off my chest. I can’t tell you…
Life as a Founder or product owner is filled with daily decisions to test your leadership – each could make or break your business. In…
As a Founder or Product Owner how do you go about making decisions? This isn’t so much a philosophical question as much as it is…
As Founders and Product Owners, we’ve always been told that the “Customer is always right” and we strive to bend over backwards to make prospective…
Learning from potential customers is arguably one of the most important and most challenging aspects of the new product development process. It is also certain…
In an earlier article, I argued that just as all new products go through a beta phase followed by a production phase, startups should follow…
As a Founder, you’ve got an exciting vision for how your solution will make a meaningful difference in the lives of your customers and you’ve…
Many technical founders I’ve met with are either getting ready to hire their first salesperson or they’re frustrated with what feels like a revolving door…
Who is your biggest competitor? The answer may surprise you – very often it’s not a large, brand name vendor. It’s not even another innovative,…
There are an endless number of problems that a true entrepreneur could solve, but at the end of the day, all successful B2B businesses fall…
Welcome to the Evidology Group. There’s so much to say, and we look forward to sharing our thoughts, insights and best practices with you through…